Rabbit Skin Billboard Used To Pitch Rabbit Pizza.

Rabbit skin billboard used to seel rabbit pizza.

Only makes sense to cover your billboard in rabbit skins if you’re gonna serve rabbit pizza – especially if the name of your pizza chain is Hell Pizza.

From Arbroath:

“New Zealand pizza chain, Hell Pizza, has put up billboards made of dead rabbits to promote a new flavour pizza.

The billboards are installed at several sites, advertising Hell’s new rabbit pizza. While making a billboard made of dead bunnies may seem a bit cruel to some, Hell Pizza were quick to point out that their products are ethically sourced.

The company said: “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island.”

Hell Pizza better hope it doesn’t rain or the controversial rabbit skin billboard is going to get very real. [Arbroath]

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