USPS Commercial Explains Why We Don’t Use USPS. [Video]


YouTube: AlreadyThere – USPS

The USPS has been running the Already There commercial encouraging people to use the USPS to ship back their holiday returns. I’ve now watched the USPS ‘Already There’ commercial enough to offer some advice for the folks behind this marketing campaign:

Being condescending is not a good way to market your product. Condescension, NO! Humility and humor, YES!

Thank goodness they’ve turned off the comments on this commercial’s YouTube page. It’s terrible. [YouTube]

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